Norwegian Cruise Line and the National Hockey League (NHL) have introduced a multiyear partnership, naming NCL the Official Cruise Line of the NHL. The new enterprise marks the primary time in NCL’s firm historical past that it’s partnering with knowledgeable sports activities league and the primary time the NHL is partnering with a cruise line.
The new partnership offers Norwegian Cruise Line with an array of unique advertising rights and designations that can join the NCL model with the NHL and its followers via the NHL’s advertising, digital, and social media channels. NCL would be the presenting sponsor of the NHL’s weekly prime objectives content material, which is able to culminate with the coveted purpose of the yr. Fans can take part on the motion by voting on this purpose content material on NHL platforms for an opportunity to win varied prizes, together with the grand prize — a Norwegian Cruise Line voyage.
NHL followers may even have the chance to interact with the cruise line at occasions reminiscent of NHL All-Star Weekend, NHL Stadium Series, and NHL Winter Classic with on-site activations, in-arena and in-stadium signage, and extra.
The partnership begins instantly, and NCL will obtain nationwide U.S. broadcast publicity on ESPN and TNT via Digitally Enhanced Dasherboards, the league’s method to dynamic dasherboard promoting throughout its common season and the Stanley Cup Playoffs video games.
As a part of the nationwide U.S. DED broadcast publicity, NCL would be the presenting sponsor of the primary purpose of the sport with DED artistic proven on each NHL broadcast on ESPN and TNT. Fans may even see the NCL model displayed on digicam seen digital slot in-ice advertisements throughout each common season and Stanley Cup Playoffs video games.
“With the NHL regular season starting in North America today, we are thrilled to welcome NCL to the NHL family as a first-ever cruise line partner of the NHL. Leveraging our award-winning DED signage and connecting the NCL brand to some of our most celebrated in-game moments helps build more excitement for our partnership in a way that is authentic to our fans,” stated Jason Jazayeri, NHL Vice President, Business Development. “We look forward to partnering with one of the world’s leading cruise lines and helping drive a deeper connection between their brand and our passionate fanbase.”
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