2024 had a love/hate relationship with Brazil for quite a lot of causes.
Although seeing record-breaking tourism numbers, Brazil has by no means held the most secure fame because the nation’s world-famous favelas generally is a deterrent to many vacationers, plus viral movies of rampant crime starting from petty pickpockets to Taylor Swift live performance muggings courting again to 2023.
That being mentioned, Brazil is able to flip over a brand new leaf in 2025 as Latin America’s largest nation lastly bought their you-know-what collectively over prior flip-flopping concerning new visa necessities.

For what it is price, the U.S. State Department hasn’t up to date Brazil’s journey advisory from a quite common Level 2 designation likened to many common getaways throughout the globe since October 2023.
While you absolutely know Rio de Janeiro and Sao Paulo are essentially the most sought-after locations, common journey company Booking.com is crowning a lesser-known seaside metropolis as Brazil’s high 2025 vacation spot.
Florianópolis: Brazil’s Culturally Rich Beach City On The Rise
The first settlers of Florianópolis have been from Portugal’s Azores Islands, of all locations. Leaving behind an amazing affect of spectacular seafood delicacies, distinct dialect and eye-popping structure courting again to the 18th century.

Some components of Rio really feel a bit excessive, let’s consider? Florianópolis provides a extra genuine really feel with far fewer vacationers and picturesque whitewashed buildings and European-esque cobbled streets in close by cities.
You can not help however discover town’s deeply rooted maritime traditions with energetic fish markets, scenic marinas, and finally, unimaginable seafood dishes like tuna, swordfish, and octopus straight from the supply.
Florianópolis even hosts the annual Feira Nacional da Ostra (Oyster Festival) to showcase the area’s delicacies together with conventional Carnival occasions of their very own.

Travelers have positioned maybe Brazil’s most underrated trip spot on their radar with a 107% surge in curiosity, means forward of Rio, in accordance with Booking.
Stunning Beaches And Affordable Luxury
Florianópolis boasts a mixture of energetic metropolis seashores and distant oases for extra privateness in paradise. In town of 1.3 million individuals, you will discover lovely blue-water shores backdropped by the huge cityscape.
Praia do Gravatá holds a near-perfect Google ranking, however Praia Cachoeira Do Bom Jesus has been highlighted as probably the most uncrowded seashores within the space with gorgeous views.

Praia da Joaquina is the right spot for individuals who get bored lounging within the solar. Popular for browsing, amongst different water sports activities, this seaside is the last word playground to remain energetic as a substitute of what many beachgoers search out – a blissful day within the solar with a cocktail in hand.
Florianópolis is house to many high-end motels, too, that will not break the financial institution. Whether you select to remain throughout the towering skyline or decide to get up with sweeping Atlantic views, there are dozens of choices.
5-star Majestic Palace Hotel provides a mixture of metropolis life and seaside bliss with charges within the low $100’s this winter, whereas Cris Hotel is steps from the seaside below $100 per evening.
For one of the best financial savings, nonetheless, verify platforms like Airbnb for good condos within the $50’s to low $100’s.

The draw back of vacationing in Florianópolis is there are not any direct flights to the U.S. like 7 different Brazil locations with nonstop routes, however you’ll be able to simply join by means of common hubs, resembling Panama City, Sao Paulo, or Rio.
Why Florianópolis Tops Rio For 2025
Florianópolis ranks 4th on Booking’s international listing, just a few rankings forward of seventh place Rio.
The latter could be the most notable title, however they’re within the midst of a comeback after a violent spree of crime ravaged the long-lasting seaside metropolis.

It could take a while to achieve vacationers’ belief. I imply, even the most well-liked seaside, Copacabana, has lengthy held the fame of not even having the ability to have your cellphone out to seize your ‘pics or it did not occur’ moments.
While you definitely need to stay conscious of your environment in Florianópolis, it isn’t but touristy sufficient so that you can grow to be an on the spot goal.
Plus, Florianópolis has among the lowest crime charges within the nation. A fast Google search will present you it is laborious to discover a unfavorable phrase about Brazil’s soon-to-be new hotspot.

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This article initially appeared on TravelOffPath.com
Opinions expressed listed here are the creator’s alone, not these of any financial institution, bank card issuer, lodge, airline, or different entity. This content material has not been reviewed, permitted or in any other case endorsed by any of the entities included throughout the publish.
