Celebrity Cruises has introduced that it will likely be getting into the river cruise market beginning in 2027. Celebrity River Cruises, a premium river cruise model, will start taking bookings later this yr.
The model has signed an preliminary order for 10 ships that can take friends to historic cities on the world’s most iconic rivers, launching in Europe. The river vessels will take design cues from the Edge class ocean ships.
“We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand,” mentioned Jason Liberty, president and CEO of Royal Caribbean Group. “Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences.”
“With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river. By leveraging our valuable loyalty programs across our three brands, we will deepen customer engagement and further our ability to keep guests within our ecosystem of vacation offerings. We are the best in the world at delivering the vacation of a lifetime, and this is the latest example of how we are building the capabilities to deliver a lifetime of vacations.”
(Photo courtesy of Celebrity Cruises)
Celebrity River Cruises is a pure extension of Celebrity’s premium providing that can carry its distinctive branding to the river. Passengers will sail by means of the center of culturally and historically-significant cities, experiencing locally-inspired delicacies and distinctive shore experiences the “Celebrity Way.” Vessels will give friends 360 levels of views, with each second designed to immerse friends within the journey down the river.
“Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, starting with Europe,” added Laura Hodges Bethge, President of Celebrity Cruises. “We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style. We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”
More particulars on Celebrity River Cruises together with reserving alternatives, locations, fleet dimension, ship particulars, excursions, and extra will probably be introduced within the coming months.
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